Case Study: Kings Plant Barn
When Kings Plant Barn needed to develop a new, younger customer segment, its marketing team partnered with Matter to achieve this business critical objective using social media marketing.
Key results:
Instagram followers grew by more than 500% in 18 months, with 90% of new followers meeting criteria for new target customer segment.
High engagement from social community translated into sales via website and retail stores, with some products selling out almost immediately following social media promotion.
Strong uptake within new target segment for brand loyalty programme led to a more valuable e-comm database.
Client’s perspective:
“When Kings first approached Matter in 2019 the brief was simple: “Help us use social to increase engagement with a younger audience for our indoor plant promotion”. We never anticipated that would be the beginning of a long term partnership that saw Matter become an extension of our marketing team, and help us grow our social channels by over 1000%!” - Natalie Allen, Marketing Manager
Let’s work together.
Want help taking your social media to the next level?