Your marketing deserves more than
one person doing everything.
A full team of senior digital marketing specialists, working as an extension of your business — for less than the cost of a single junior hire.
Fixed monthly retainer. No markups. No surprises.
One or two people can't do it all.
You know digital marketing is critical to your growth. You've got someone — maybe two people — doing their absolute best. But one person can't be an expert in paid ads, SEO, AI search, content, email, and strategy all at once. Something always gets deprioritised. And in the meantime, your competitors are pulling ahead.
Breadth without depth
A small team can cover the basics, but digital marketing rewards specialists. Without deep expertise in each channel, results plateau.
Always behind the curve
The digital landscape changes fast. Keeping up with algorithm updates, new platforms, and emerging channels is a full-time job in itself.
Hiring isn't always the answer
A junior hire costs $65K–$80K+ per year in salary alone — and still gives you just one generalist, not a team of senior specialists.
Hard to know what's working
Without the right tracking and reporting, it's difficult to see where your budget is going and whether it's actually driving business growth.
Your expert digital marketing
team. Fully built for you.
Matter's senior specialists work as an extension of your team — giving your business direct access to expert capability across every digital channel you need, without the overhead of hiring an in-house department. We custom-build a support solution around your business, ensuring you have exactly the right expertise in exactly the right areas.
The Digital Department is designed for medium to large SMEs with a small internal marketing team — businesses that understand the importance of digital marketing, but don't have the in-house capability to do it as well as they'd like.
You're not a startup. You're not a large enterprise. You're an ambitious business that's ready to grow, and you need a partner that operates at that level.
We bring the specialists. You bring the ambition. Together, we get results.
Talk to us about your needs →- Paid Ad Campaigns — Google, Meta, LinkedIn & more
- Social Media Marketing & Management
- SEO & AI Search Marketing
- Content Creation & Strategy
- Email Marketing
- Digital Marketing Strategy
- Monthly Analysis & Reporting
Not every business needs every channel. We'll identify where your greatest opportunities lie and focus our effort where it will have the most impact.
We stay involved. Always.
Most agency-client relationships follow a familiar pattern: lots of conversation upfront, followed by set-and-forget execution with minimal contact until the next billing cycle. That's not how we work.
Set it and forget it.
- Intensive onboarding, then radio silence
- Work happens in a black box — you rarely see the thinking
- Updates come once a month, if you're lucky
- Your input after onboarding is minimal
- Strategy isn't revisited until the contract is up
- Results arrive in a report you have to decode yourself
A genuine partnership.
- Regular WIP meetings to assess, plan, and move forward together
- We work closely with your senior leadership, marketing team, and sales
- Strategy evolves as your business and market evolve
- Your team always knows what we're doing and why
- We understand your business — not just your brief
- Our goal is the greatest possible impact within your organisation
From sign-up to results,
here's the journey.
Discovery & custom build
We start by getting under the bonnet of your business — understanding your goals, gaps, audience, and competitive landscape. Then we build a custom support solution tailored to exactly what you need.
Your specialists get to work
The right people deploy across the right channels. Every specialist brings deep expertise in their discipline — and a clear understanding of your business objectives and how their work connects to them.
We stay close and keep improving
Regular WIP meetings keep us aligned. We review what's working, discuss what's next, and adjust strategy in real time. You're always in the loop, and your input shapes what we do.
You'll always know exactly what's happening with your marketing.
We believe you should have complete visibility over your marketing investment — what's being spent, where it's going, and what it's delivering. No guesswork. No black boxes.
Live performance dashboards
Your custom dashboard is accessible 24/7, giving you a real-time view of how your campaigns and channels are performing — any time you want it, not just when we send a report.
Meaningful monthly reporting
Our monthly reports come with genuine analysis, clear interpretation of results, and forward-looking recommendations. You'll finish reading knowing exactly what to think, and what comes next.
Zero markups on click fees
What the platforms charge, you pay. We don't add a margin to your ad spend. Your media budget goes entirely to your campaigns — not to our margin. You have our word on it.
Being a Digital Department
client has its perks.
In addition to your core retainer, Digital Department clients get access to exclusive extras that no one else gets.
In-person marketing meetups
Exclusive in-person events bringing together Digital Department clients and the Matter team — to connect, learn, and share experiences with other ambitious NZ business leaders.
Client-only webinars
Online sessions covering the latest in digital marketing — trends, platform changes, tactics, and strategy that we don't share anywhere else. For your eyes (and ears) only.
Exclusive reports & insights
Deep-dive reports on the topics that matter to your business, produced by our team and shared only with Digital Department clients. Real intelligence to inform your decisions.
Serious capability.
Without the serious price tag.
One fixed monthly investment. A full team of senior specialists. No hidden fees, no click fee markups, no surprises.
Just a conversation about what's possible.
| Digital Department | Junior hire (in-house) | |
|---|---|---|
| Annual cost | $69K + GST | $65K–$80K salary + on-costs |
| Expertise | Senior specialists, 10+ yrs each | Junior generalist |
| Disciplines | 7+ specialist areas | One role, one skill set |
| Time to start | Fast onboarding | Months of hiring + onboarding |
| Flexibility | Adjusts as needs change | Fixed role |
| Reporting | Live dashboards + analysis | Varies |
We've been doing this since 2011.
Matter is an independently-owned digital marketing agency based in Tāmaki Makaurau Auckland. Our team of senior specialists each brings at least a decade of hands-on experience — and because most of us have worked in client-side marketing roles, we truly understand the pressures and realities our clients face every day.
No big-agency fluff. No jargon. No BS. Just smart, experienced people who care about your results.
A few things people ask us.
Ready to give your marketing the team it deserves?
Book a free, no-obligation 30-minute discovery call. We'll talk through your goals, your current situation, and whether The Digital Department is the right fit for your business.
Book a Discovery Call →