https://www.matteragency.co.nz/social-media-marketing-news
daily
0.75
2025-12-21
https://www.matteragency.co.nz/social-media-marketing-news/content-marketing-for-gen-z-audiences
monthly
0.5
2025-12-21
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Social Media Marketing News & Insights - Content Marketing for Gen Z Audiences - Recently, our MD Lisa sat down with our resident Gen Z marketer, Mikaela, to ask the big questions about how to actually connect with Gen Z on social media.
https://www.matteragency.co.nz/social-media-marketing-news/static-ads-are-making-a-comeback-in-paid-social
monthly
0.5
2025-09-24
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/1a8f56f6-b1f4-48e3-af1e-f908257b59b4/studio-zeny-lAKdQZOCnrM-unsplash.jpg
Social Media Marketing News & Insights - Why Static Ads Are Making a Comeback in Paid Social - As a digital agency that specialises in paid social ads, we're forever looking for fresh ways to give our clients’ campaigns the edge over their competitors.
https://www.matteragency.co.nz/social-media-marketing-news/why-creative-will-be-king-again
monthly
0.5
2025-07-23
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Social Media Marketing News & Insights - Why Creative Will Be King (Again) Once Meta Interest Targeting Disappears - In the digital advertising landscape, a major shift is coming for marketers who rely on interest targeting for Meta ads. With the removal of interest-based targeting options across Facebook and Instagram on the horizon, the way brands connect with audiences is about to change fundamentally.
https://www.matteragency.co.nz/social-media-marketing-news/social-media-the-double-edged-sword-nz-businesses-cant-afford-to-ignorenbsp
monthly
0.5
2025-07-24
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Social Media Marketing News & Insights - Social Media: The Double-Edged Sword NZ Businesses Can’t Afford to Ignore - In today's hyper-connected world, social media is a double-edged sword, offering businesses both enormous opportunity and serious risk exposure.
https://www.matteragency.co.nz/social-media-marketing-news/open-letter-dont-expect-quick-wins-from-paid-ads-if-you-havent-been-investing-in-brand-awarenessnbsp
monthly
0.5
2025-06-12
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Social Media Marketing News & Insights - Open letter: Don’t expect quick wins from paid ads if you haven’t been investing in brand awareness. - Are you a business owner, or a marketing manager struggling to see sales from your digital campaigns?
Maybe you feel like you are investing floods of money into paid campaigns to try and drive sales, yet you aren’t getting the conversion needed to justify the investment. This is an opinion piece from our MD Lisa.
https://www.matteragency.co.nz/social-media-marketing-news/digital-marketing-funnels-the-complete-guide-to-converting-strangers-into-loyal-customers
monthly
0.5
2025-05-16
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Social Media Marketing News & Insights - Digital Marketing Funnels: The Complete Guide to Converting Strangers into Loyal Customers - Ever wondered how we turn complete strangers into customers?
The answer is digital marketing funnels.
https://www.matteragency.co.nz/social-media-marketing-news/why-your-marketing-isnt-converting-and-how-to-fix-itnbsp
monthly
0.5
2025-04-24
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Social Media Marketing News & Insights - Why Your Marketing Isn’t Converting – And How to Fix It - In the fast-paced world of digital marketing, conversion rates are the ultimate measure of success.
https://www.matteragency.co.nz/social-media-marketing-news/mastering-generative-engine-optimisation-geo-adapting-your-content-for-ai-overviewnbsp
monthly
0.5
2025-04-10
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Social Media Marketing News & Insights - Mastering Generative Engine Optimisation (GEO): Adapting Your Content for AI Overview - In the ever-evolving digital landscape, staying ahead of the curve is crucial for marketers. With the rise of AI overview search results, traditional SEO strategies are no longer sufficient.
https://www.matteragency.co.nz/social-media-marketing-news/ai-in-marketing-hype-vs-reality-for-marketing-managersnbsp
monthly
0.5
2025-04-01
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Social Media Marketing News & Insights - AI in Marketing: Hype vs. Reality for Marketing Managers - As we navigate industry trends for 2025, the buzz around AI in marketing continues to grow.
But what should marketing managers really expect from AI in the next 12 months and beyond? Let's separate the hype from the reality.
https://www.matteragency.co.nz/social-media-marketing-news/googles-search-market-share-drops-below-90-a-shift-marketers-cant-ignore
monthly
0.5
2025-03-23
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Social Media Marketing News & Insights - Google’s Search Market Share Drops Below 90% – A Shift Marketers Can’t Ignore - For the first time since 2015, Google’s global search market share has dipped below 90%, according to recent data from Statcounter.
Over the final three months of 2024, Google’s dominance wavered between 89.34% and 89.99% according to Search Engine Land – while this may not seem like a dramatic shift, it signals a potential turning point in search behaviour
https://www.matteragency.co.nz/social-media-marketing-news/the-power-of-hooks-why-theyre-essential-for-tiktoks-amp-reelsnbsp
monthly
0.5
2025-02-27
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/2f776f43-b0b8-482a-8178-ac8916c17890/georgia-de-lotz-Ebb8fe-NZtM-unsplash.jpg
Social Media Marketing News & Insights - The Power of Hooks: Why They’re Essential for TikTok’s & Reels - If you’re creating TikToks or Reels, one thing is non-negotiable: you need a strong hook.
With attention spans getting shorter, you have three seconds or less to grab your audience before they scroll away. Without an engaging hook, your content—no matter how great—won’t get the views and engagement it deserves.
https://www.matteragency.co.nz/social-media-marketing-news/when-your-ig-grid-flicks-to-portrait-and-half-your-posts-look-like-a-hot-mess
monthly
0.5
2025-02-12
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Social Media Marketing News & Insights - Fixing Your IG Grid: What to Do When It Switches to Portrait - Instagram just switched up the game, and if your carefully curated grid now looks completely out of whack—don’t panic, there’s a fix!
https://www.matteragency.co.nz/social-media-marketing-news/our-favourite-marketing-campaigns-of-2024
monthly
0.5
2024-12-04
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Social Media Marketing News & Insights - Our Favourite Marketing Campaigns of 2024 - With 2024 coming to an end, the Matter team have been reflecting on our favourite marketing campaigns and the key insights to take into 2025.
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Social Media Marketing News & Insights - Our Favourite Marketing Campaigns of 2024 - Managing Director Lisa’s Fav Campaign
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Social Media Marketing News & Insights - Our Favourite Marketing Campaigns of 2024 - Intern Mikaela’s Fav Campaign
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Social Media Marketing News & Insights - Our Favourite Marketing Campaigns of 2024 - Senior Associate Laine’s Fav Campaign
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Social Media Marketing News & Insights - Our Favourite Marketing Campaigns of 2024 - Senior Associate Emma’s Fav Campaign
https://www.matteragency.co.nz/social-media-marketing-news/our-picks-top-influencers-of-2024nbsp-nbsp
monthly
0.5
2024-11-10
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/07f2ca2a-fdc8-4806-89e8-090b340bfa24/nik-q1n1LmoL4Es-unsplash.jpg
Social Media Marketing News & Insights - Our Picks - Top Influencers of 2024 - In recent years, many influencers have become disconnected from their audiences, showcasing picture-perfect, staged lives. However, a new wave is emerging, embracing authenticity and offering a fresh, more genuine perspective.
In recent years, many influencers have become increasingly disconnected from their audiences, presenting picture-perfect versions of their lives that feel more staged than real. However, a new wave of influencers is breaking this trend by embracing authenticity and openness, offering a fresh perspective. Our MD, Lisa has picked her top five influencers - people who are not only breaking down stigmas but also bringing diversity to social media.
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/10c34336-711d-4896-8d97-0c394a3a9cc5/IMG_2892.jpeg
Social Media Marketing News & Insights - Our Picks - Top Influencers of 2024 - Louis Davis
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Social Media Marketing News & Insights - Our Picks - Top Influencers of 2024 - Blue-Eyed Kayla Jade
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/a12f5889-ab25-4b68-9b72-e9b4d71c38df/IMG_2894.jpeg
Social Media Marketing News & Insights - Our Picks - Top Influencers of 2024 - Ilona Maher
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/ad80f921-93a1-4846-baba-768eb5af7a63/IMG_2895.jpeg
Social Media Marketing News & Insights - Our Picks - Top Influencers of 2024 - Danae Mercer
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/fd8dfee7-c756-4adb-b0b1-0c20814ed184/IMG_2866.jpeg
Social Media Marketing News & Insights - Our Picks - Top Influencers of 2024 - Jess Waterhouse
https://www.matteragency.co.nz/social-media-marketing-news/the-importance-of-owning-your-audience
monthly
0.5
2024-06-19
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/6ec84369-3e6f-464e-a686-da3caf6b5781/Untitled+design+%289%29.png
Social Media Marketing News & Insights - The Importance of Owning Your Audience - In light of the recent news about a potential US ban on TikTok, it's become more evident than ever that brands, content creators, and business owners can't rely solely on social platforms to communicate with their audience.
https://www.matteragency.co.nz/social-media-marketing-news/the-abc-of-ugc
monthly
0.5
2024-06-19
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/40d8769c-3a8c-4f7e-8603-a6514a83cfbc/image-asset.jpg
Social Media Marketing News & Insights - The ABC of UGC - Social media is one of the most effective lean marketing strategies there is – but it’s also a hungry beast.
One of the biggest challenges that our clients face is getting their hands on good quality visual content to use in their social media posts. Budget and time constraints often mean that decent video and photography falls to the bottom of the to-do list. For marketers facing this challenge, UGC might just be a gamechanger…
https://www.matteragency.co.nz/social-media-marketing-news/vfxuvx250fytnzwpp8i0i5itthawxn
monthly
0.5
2024-02-08
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Social Media Marketing News & Insights - Social Trends for 2024: Our Predictions - Wondering what you need to know to keep your brand ahead of your competitors on social this year? We’ve got you covered!
In this blog, we explore the social media trends many are predicting will shape user experiences in 2024.
https://www.matteragency.co.nz/social-media-marketing-news/unveiling-2023s-social-media-stars
monthly
0.5
2024-01-18
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Social Media Marketing News & Insights - Unveiling 2023’s Social Media Stars - It’s awards season, where the stars glam up for the Emmys and Golden Globes and celebrate the on-screen hits of the last 12 months… which got us thinking – why not celebrate the big hits on social media last year?
So, charge your glass with a spicy marg, put your feet up and enjoy our coverage of the social media stars of 2023.
https://www.matteragency.co.nz/social-media-marketing-news/does-your-brand-really-need-a-social-media-presence
monthly
0.5
2023-11-21
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/531021af-7e94-4921-9bba-27eec51ec86d/image-asset.jpg
Social Media Marketing News & Insights - Does your brand really need a social media presence? - “You’ve got to be on social…” said every social media agency, ever. Cue eyerolls from plenty of people.
But actually – if you’re serious about building and maintaining market share – you’d be better to hold the eyerolls and take a long, hard look at what your brand’s social media presence looks like.
https://www.matteragency.co.nz/social-media-marketing-news/looking-for-new-ways-to-boost-product-sales-pinterest-might-be-the-answer
monthly
0.5
2023-10-26
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Social Media Marketing News & Insights - Looking for new ways to boost product sales? Pinterest might be the answer - With social media now forming a core part of almost every business’s marketing strategy, having a Meta (aka Facebook and Instagram) presence for your products is no longer enough to give you the edge over your competitors online. So, what to do?
Depending on what kind of product you’re marketing, you may want to consider Pinterest.
https://www.matteragency.co.nz/social-media-marketing-news/advertise-on-spotify-nz
monthly
0.5
2024-05-22
https://www.matteragency.co.nz/social-media-marketing-news/how-to-google-snippet
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - How to get a Google Featured Snippet. </span> - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/google-ads-grant-for-non-profits-in-nz
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Google Ads Grant for Non-Profits in NZ - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/facebook-marketing-what-is-a-conversion-lift
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Facebook Marketing: What is a Conversion Lift? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/meet-carrissa-experienced-digital-account-manager
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Meet Carrissa, Experienced Digital Account Manager - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/why-you-need-to-use-user-generated-content
monthly
0.5
2024-05-22
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/ed9721b0-bb75-4a64-aaa7-4dc1fa0a0ae7/ugc+social+media+marketing+strategy.jpg
Social Media Marketing News & Insights - Why You Need UGC In Your Social Media Strategy - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/2a3ffe7c-e8cf-4832-a6bb-730598e124a7/gopro+ugc+campaign.jpg
Social Media Marketing News & Insights - Why You Need UGC In Your Social Media Strategy - Make it stand out
GoPro have created a long lasting UGC campaign.
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/7cce9e93-3f08-44f2-86ab-98ed78bfd409/byrdie-sol-de-janeiro-perfume-mists-review.jpg
Social Media Marketing News & Insights - Why You Need UGC In Your Social Media Strategy - Make it stand out
Cult brand Sol De Janeiro
https://www.matteragency.co.nz/social-media-marketing-news/facebook-scam-message-account-disabled-nz
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Facebook Scam: Your Page Has Been Disabled - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/social-sentiment-monitoring-marketing-nz
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Social Sentiment Monitoring: Should you be doing it? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/regional-partner-capability-funding-nz
monthly
0.5
2024-05-22
https://www.matteragency.co.nz/social-media-marketing-news/emma-tate-social-digital-marketing-nz
monthly
0.5
2024-05-22
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/a8dccb1e-f4ca-4c6e-ace6-b3b369ef0233/Emma+Tate+and+Lisa+East+Social+and+Digital+Marketers+NZ.jpg
Social Media Marketing News & Insights - Meet Emma Tate: A Real-Life Lead Magnet</span> - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/38444a82-5e29-4931-9e2e-2c243f1ec26a/78E564D6-F8F7-474F-B9CE-BB24B4930605.jpg
Social Media Marketing News & Insights - Meet Emma Tate: A Real-Life Lead Magnet</span> - Bandit & Luna
https://www.matteragency.co.nz/social-media-marketing-news/blog-sustainable-social-digital-marketing-nz
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Sustainability in Digital Marketing: The Cloud, Ads and Greenwashing - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/social-media-marketing-agency-meet-meg-hockly
monthly
0.5
2024-05-22
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/4ef08bd0-840c-47e5-9a84-b18bc503f05b/social+media+agency+nz+meg.jpg
Social Media Marketing News & Insights - Experienced, Consumer Focused Marketer: Meet Meg Hockly - Make it stand out
Meet our digital marketing expert, Meg.
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/1690339937098-XRVFKJ18Q3ZAWFSQF77U/social+media+agency+auckland+meg.jpg
Social Media Marketing News & Insights - Experienced, Consumer Focused Marketer: Meet Meg Hockly - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/social-media-recession-tips
monthly
0.5
2024-05-22
https://www.matteragency.co.nz/social-media-marketing-news/threads-new-social-media-app
monthly
0.5
2024-05-22
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/872d3998-3e32-4068-864b-19474b3e45df/threads+twitter+social+media.png
Social Media Marketing News & Insights - All You Need to Know about Threads : #1 Social Media App - Make it stand out
Meta and Twitter’s continued battle gets a new weapon: Threads
https://www.matteragency.co.nz/social-media-marketing-news/were-hiring
monthly
0.5
2023-07-27
https://www.matteragency.co.nz/social-media-marketing-news/the-future-for-tiktok
monthly
0.5
2023-08-09
https://www.matteragency.co.nz/social-media-marketing-news/why-its-smart-to-re-use-your-content
monthly
0.5
2024-05-06
https://www.matteragency.co.nz/social-media-marketing-news/social-media-marketing-tips-nz-2023
monthly
0.5
2023-08-10
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Social Media Marketing News & Insights - Social Media trends and how to maximise them in 2023 - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/5-social-media-resolutions-your-brand-should-keep-this-year
monthly
0.5
2023-08-10
https://www.matteragency.co.nz/social-media-marketing-news/tips-for-marketing-during-a-recession
monthly
0.5
2023-08-09
https://www.matteragency.co.nz/social-media-marketing-news/social-media-marketing-scams-nz
monthly
0.5
2023-08-09
https://www.matteragency.co.nz/social-media-marketing-news/5-ways-to-change-your-social-media-habits-for-good
monthly
0.5
2024-05-22
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https://www.matteragency.co.nz/social-media-marketing-news/blogging-tips-digital-marketing-nz
monthly
0.5
2024-05-22
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monthly
0.5
2023-08-09
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Social Media Marketing News & Insights - Putting numbers to your content marketing
Our recent test that pitted performance of a brand ad against content-focused format on LinkedIn yielded some interesting results.
https://www.matteragency.co.nz/social-media-marketing-news/updated-your-websites-google-analytics-with-ga4-if-not-heres-how-to-get-it-sorted
monthly
0.5
2023-08-09
https://www.matteragency.co.nz/social-media-marketing-news/is-social-search-about-to-take-over-from-google
monthly
0.5
2023-08-09
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monthly
0.5
2023-08-09
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Social Media Marketing News & Insights - Is your social big on looks, but short on substance?
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https://www.matteragency.co.nz/social-media-marketing-news/how-mindset-impacts-your-social-media-marketing-nz
monthly
0.5
2023-08-09
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Social Media Marketing News & Insights - How Mindset Impacts Your Social Media Marketing
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https://www.matteragency.co.nz/social-media-marketing-news/two-factor-authorisation-why-it-matters
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Two-Factor Authorisation: Why It Matters - Make it stand out
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https://www.matteragency.co.nz/social-media-marketing-news/meta-business-suitmarketing-services-new-zealand
monthly
0.5
2024-05-22
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/c37aa7f5-14d0-4a7c-a8fa-40b3cabfed4b/meta-business-suite-marketing-services.jpg
Social Media Marketing News & Insights - All You Need to Know: Meta Business Suite - Make it stand out
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https://www.matteragency.co.nz/social-media-marketing-news/thinking-visually-the-importance-of-imagery-in-social-media
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Thinking Visually: The Importance of Imagery in Social Media - Make it stand out
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https://www.matteragency.co.nz/social-media-marketing-news/social-media-marketing-conversation
monthly
0.5
2024-05-22
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Social Media Marketing News & Insights - Influencing the Influencers: Social Media Marketing Conversation - Make it stand out
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https://www.matteragency.co.nz/social-media-marketing-news/3-reasons-you-need-meta-business-manager
monthly
0.5
2024-05-22
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https://www.matteragency.co.nz/social-media-marketing-news/how-to-improve-your-products-visual-search
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2024-05-22
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Social Media Marketing News & Insights - How to Improve your Products Visual Search - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/why-crafting-the-perfect-social-media-post-is-more-than-a-2-minute-job
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2024-05-22
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Social Media Marketing News & Insights - Why crafting the perfect social media post is more than a 2-minute job - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/social-media-marketing-news/content-marketing-tips-nz
monthly
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2024-05-22
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Social Media Marketing News & Insights - Client Q&A: Does Content Marketing Work? - Make it stand out
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https://www.matteragency.co.nz/social-media-marketing-news/category/Meet+The+Team
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https://www.matteragency.co.nz/social-media-marketing-news/tag/social+media+marketing
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https://www.matteragency.co.nz/home
daily
1.0
2025-11-13
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Social Media Marketing Agency
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Social Media Marketing Agency
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Social Media Marketing Agency
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Social Media Marketing Agency
Kings Plant Barn Client Matter Agency
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Social Media Marketing Agency
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Social Media Marketing Agency
VERO Social Media Marketing Client
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Social Media Marketing Agency
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Social Media Marketing Agency
Spark Health Social Media Agency Client
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/b5388b85-4fe5-40b7-a3a1-3206fadf0763/201005-23.jpg
Social Media Marketing Agency
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Social Media Marketing Agency
Safari Group Social Media Marketing Client NZ
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/6f51813f-34d7-4e75-b02a-cef85253b25c/Client+Logos.png
Social Media Marketing Agency
Optimal Clinical Trials Social Media Agency NZ
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/1d998a46-a1fa-460f-a2c2-328eecfd1219/221021-25.jpg
Social Media Marketing Agency
https://www.matteragency.co.nz/social-media-marketing-case-studies
daily
0.75
2024-09-14
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Social Media Marketing Case Studies
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Social Media Marketing Case Studies
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Social Media Marketing Case Studies
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Social Media Marketing Case Studies
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/1d1d77fb-ba3e-4211-98fc-f2c89bb9aec6/Reel+Cover+-+Post+1.jpg
Social Media Marketing Case Studies
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Social Media Marketing Case Studies
https://www.matteragency.co.nz/contact
daily
0.75
2025-03-31
https://www.matteragency.co.nz/meet-the-team
daily
0.75
2026-03-10
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Meet the Team
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Meet the Team
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Meet the Team
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Meet the Team
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Meet the Team
https://www.matteragency.co.nz/social-media-marketing-services
daily
0.75
2024-05-31
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Social Media Marketing Services
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Social Media Marketing Services
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Social Media Marketing Services
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Social Media Marketing Services
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Social Media Marketing Services
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Social Media Marketing Services
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Social Media Marketing Services
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Social Media Marketing Services
https://www.matteragency.co.nz/case-study-kings-plant-barn
daily
0.75
2024-02-09
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Case Study: Kings Plant Barn
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Case Study: Kings Plant Barn
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Case Study: Kings Plant Barn
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/4d4ecf91-1299-41c6-b908-7608b5c4b6c2/191101-9.jpg
Case Study: Kings Plant Barn
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Case Study: Kings Plant Barn
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Case Study: Kings Plant Barn
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Case Study: Kings Plant Barn - When Kings Plant Barn needed to develop a new, younger customer segment, its marketing team partnered with Matter to achieve this business critical objective using social media marketing.
Key results: Instagram followers grew by more than 500% in 18 months, with 90% of new followers meeting criteria for new target customer segment. High engagement from social community translated into sales via website and retail stores, with some products selling out almost immediately following social media promotion. Strong uptake within new target segment for brand loyalty programme led to a more valuable e-comm database. Client’s perspective: “When Kings first approached Matter in 2019 the brief was simple: “Help us use social to increase engagement with a younger audience for our indoor plant promotion”. We never anticipated that would be the beginning of a long term partnership that saw Matter become an extension of our marketing team, and help us grow our social channels by over 1000%!” - Natalie Allen, Marketing Manager
https://www.matteragency.co.nz/case-study-motat-social-media-audit
daily
0.75
2024-02-19
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Case Study: MOTAT
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Case Study: MOTAT
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/1708306900707-FHWNYPQCE5BEUT4UQI0S/IMG_4784.jpg
Case Study: MOTAT
https://images.squarespace-cdn.com/content/v1/6187195b1fe9be0ff3687a4a/99f3d92b-1c6f-4516-8658-7b2780705b46/Screenshot+2024-02-09+140856.png
Case Study: MOTAT - MOTAT is an iconic Auckland destination, with more than 200,000 visitors passing through its gates in 2022/23. With social media making up a vital part of MOTAT’s marketing strategy, its inhouse team partnered with Matter on a project designed to take its social media to the next level.
Key results: Audience-mapping identified a refreshed approach to content creation that would resonate more strongly with key audiences. A review of social media channels in use identified opportunities to remove underperforming channels and introduce key new channels to reach a key audience that was previously excluded from MOTAT’s social media marketing. A tailored social marketing funnel was developed to establish a more strategic approach to social activity, ensuring ad budgets could be used more efficiently.
https://www.matteragency.co.nz/case-study-safari-group
daily
0.75
2024-02-19
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Case Study: Safari Group
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Case Study: Safari Group
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Case Study: Safari Group
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Case Study: Safari Group
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Case Study: Safari Group
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Case Study: Safari Group
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Case Study: Safari Group - Safari Group has a proud legacy of developing high quality properties in some of New Zealand’s most iconic locations. When its marketing team wanted to generate more leads online, they chose Matter to deliver an integrated solution that included social media and Google Ads marketing.
Key results: Social media display ads generate a consistent level of enquiries and database growth each month, with a retargeting funnel in place to ensure content marketing converts. Previous Google Ads provider had not delivered a single lead in 12 months. After switching to Matter the client’s key developments rank at number 1 for Google Ads using key search phrases and deliver a consistently high number of leads every month. Client’s perspective: “We have been working with Matter for almost two years, and we cannot live without them! They fully understand your business since the very beginning, which is an amazing help when you’re trying to differentiate in the market. From managing Social Media, lead generation to content creation for our website they for sure make our life easier.” - Laura Perez, Marketing Manager
https://www.matteragency.co.nz/case-study-dairy-holdings-social-media-for-recruitment
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2024-02-19
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Case Study: Dairy Holdings
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Case Study: Dairy Holdings
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Case Study: Dairy Holdings
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Case Study: Dairy Holdings
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Case Study: Dairy Holdings
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Case Study: Dairy Holdings
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Case Study: Dairy Holdings - With more than 60 farms around the South Island, Dairy Holdings is Fonterra’s largest supplier and shareholder. Matter worked closely with Dairy Holdings and its creative agency, Bob’s, on a recruitment drive using social media that yielded impressive outcomes.
Key results: Dairy Holdings’ social followings grew significantly, with Facebook page visits up 544% during the campaign period. In just 4 weeks, the social media campaign generated more than 2,000 visits to Dairy Holdings’ new recruitment website. Resulting applications proved the visitors to be highly qualified. Use of a tailored social media marketing funnel that included strategically targeted content, as well as retargeting, enabled us to achieve a competitive CPA. Our constant optimisation then enabled us to better our own result by 10%.
https://www.matteragency.co.nz/pro-bono
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2024-05-21
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Pro Bono
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Pro Bono
https://www.matteragency.co.nz/clients
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2024-09-14
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Clients - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.matteragency.co.nz/thank-you
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2022-09-13
https://www.matteragency.co.nz/case-study-expol
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2024-02-19
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Case Study: EXPOL
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Case Study: EXPOL
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Case Study: EXPOL
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Case Study: EXPOL
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Case Study: EXPOL
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Case Study: EXPOL
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Case Study: EXPOL - When leading insulation brand, EXPOL invested in new tech to recycle excess polystyrene into durable, long-life products, Matter was tasked with spreading the word. Our goal was to create a social media campaign that would not only raise awareness of EXPOL's closed-loop manufacturing process, but also encourage active participation from the community.
Key results: Launch campaign generated hundreds of positive engagements and comments, raising awareness of EXPOL’s sustainability efforts. Donations flooded in to EXPOL’s recycling stations, located in hardware stores around Aotearoa. The EXPOL Household Polystyrene Recycling Programme now recycles 1,000 cubic meters of consumer polystyrene waste each month.
https://www.matteragency.co.nz/privacy-policy-matter
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2023-07-27
https://www.matteragency.co.nz/regional-business-partner-capability-funding
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2023-08-18
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Regional Business Partner Capability funding - DEVELOP A SOCIAL MEDIA MARKETING STRATEGY THAT DELIVERS RESULTS
Our Social Media Strategy service will teach you how to use social media marketing to generate real results that drive your business forward. AVERAGE TOTAL INVESTMENT $3,500 + GST MAY BE ELIGIBLE FOR UP TO 50% FUNDING
https://www.matteragency.co.nz/our-story
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2024-05-21
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Our Story - We’ve been in your shoes.
We understand the challenges faced by business owners and marketers because we've walked in your shoes. Our founder Lisa East chalked up more than a decade in corporate marketing management before creating Matter to give marketers and business owners the agency experience she knew was missing from the industry. The rest of the team is made up of experienced digital marketers. Most have also worked in-house before joining Matter, which gives us the edge in understanding and meeting our clients’ needs. We've been there, done that, and now we're here to help you navigate the ever-changing world of business with our weapon of choice - strategic digital marketing.
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Our Story - No agency egos here.
If you think ‘agency’ equals ‘ego’ then you’ve come to the wrong place. Yes, we’re digital marketing experts, but we’ll never assume that we know your industry better than you do. We pride ourselves on our partnership approach and many of our clients treat us less like an agency, and more like an extension of their in-house team. When you partner with Matter, you gain access to a team of skilled professionals who know how to extract the best juice from every digital platform - from search to social. We combine technical expertise with creative magic, ensuring that every campaign is optimised for success.
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Our Story - Experienced in B2B & B2C.
Our expertise extends across various industries and markets - from finance, insurance and construction to retail, FMCG and consumer durables - empowering us to create tailored solutions that align with your business objectives. Whether you operate in the B2B or B2C space, we have the insights and strategies to propel your brand forward. Our process is simple yet effective: you present us with your business challenges, and we craft a bespoke bespoke digital marketing solution that aligns with your unique goals. From increasing brand awareness or love with specific customer segments, to driving conversions - we've got you covered.
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Our Story - We support our community.
We believe in giving back to the community that has supported us throughout our journey. That’s why Matter actively engages in pro bono work, leveraging our expertise to help deserving grassroots NFPs thrive online. This work is not only highly rewarding from a personal perspective, it’s also making a real difference to the results that these amazing organisations are achieving with their mahi.
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Our Story - Together, let’s grow your influence online.
Matter is not just an agency; we're your growth partner in the digital realm. Through innovative digital marketing strategies, we empower your brand to expand its influence, captivate audiences, and achieve lasting success. Plus, we're lovely to work with! If you're ready to grow your business and reach your goals, drop us a line. We'd love to hear about your brand, understand your goals, and craft a digital marketing solution that will make your brand truly matter online.
https://www.matteragency.co.nz/social-sidekick-social-lite-details
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2024-04-04
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Social Sidekick - Social Lite Details
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Social Sidekick - Social Lite Details
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Social Sidekick - Social Lite Details
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https://www.matteragency.co.nz/social-sidekick-social-plus-search
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2024-04-04
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Social Sidekick - Social + Search
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Social Sidekick - Social + Search
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Social Sidekick - Social + Search
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https://www.matteragency.co.nz/social-sidekick-reel-social
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2024-04-04
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Social Sidekick - Reel Social
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Social Sidekick - Reel Social
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Social Sidekick - Reel Social
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https://www.matteragency.co.nz/digital-marketing-services
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2024-05-31
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Digital Marketing Services
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Digital Marketing Services
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Digital Marketing Services
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Digital Marketing Services
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Digital Marketing Services
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Digital Marketing Services
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Digital Marketing Services
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Digital Marketing Services
https://www.matteragency.co.nz/digital-marketing-assistant-1
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2025-03-12
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https://www.matteragency.co.nz/social-media-marketing-services-1
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2025-04-15
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Social Media Services (Copy)
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Social Media Services (Copy)
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Social Media Services (Copy)
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Social Media Services (Copy)
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Social Media Services (Copy)
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Social Media Services (Copy)
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Social Media Services (Copy)
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Social Media Services (Copy)
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https://www.matteragency.co.nz/3-in-3-subscribe
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2025-09-28
https://www.matteragency.co.nz/signup-success
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2025-07-03
https://www.matteragency.co.nz/new-page-1
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2025-08-12
https://www.matteragency.co.nz/new-page-3
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2025-09-28