Latest Social Media
News & Insights
What does the future hold for TikTok?
What does the future hold for TikTok? As NZ’s top social media marketers, we delve into the popular app’s recent legal struggles, and examine if it will stick around in New Zealand.
Why it’s smart to re-use your content
We explain why you should re-use your digital marketing content across multiple channels and how to nail it with little effort.
Social Media trends and how to maximise them in 2023
Kiwis are spending more time engaging with social media than ever before. We break down which trends social media marketers in New Zealand need to be consider as they plan for 2023.
5 social media resolutions your brand should keep this year
Most of us start off the year with a resolution or two. While some of these personal goals might not be that do-able (daily gym visits, anyone?!), when it comes to your brand, here are 5 resolutions that you ought to keep.
Tips for marketing during a recession
As marketers (both agency and client-side), many of us have faced an incredibly challenging last couple of years already... Now, with a recession on the cards for 2023, we’ve pulled together our advice for maintaining a successful marketing programme.
‘Tis the Season (For Social Scams)
While using social media as a marketing tool is generally a fantastic way to support your brand’s marketing goals in a highly agile and measurable way, one of the downsides to this strategy is the risk of having your accounts scammed.
5 Ways to Change Your Social Media Habits for Good
As we all know, social media can be an amazing way to connect with others and share bits of our lives – but, if used irresponsibly, it can also be very dangerous (especially in a mental health context).
We’re committed to making a positive impact in a social media marketing context across New Zealand. For that reason, we share some tips for developing positive social media habits.
5 Simple Steps for Blogging Success
As social media marketing experts in New Zealand, we know a thing or two about creating top-quality content. Don’t just run to ChatGPT, have a go at writing yourself from scratch.
If you’re stuck for inspiration, smash through that writer’s block with these simple steps.
Putting numbers to your content marketing
How much impact can your content marketing really have? We’ve been putting our area of specialisation to the test, with some interesting results!
Updated your website’s Google Analytics with GA4? If not, here’s how to get it sorted!
Recently, Google has introduced what it’s calling ‘the next generation of Analytics’ – Google Analytics 4 (often referred to as GA4). GA4 is essentially an updated version of the original Analytics tool, which has new features that make for even better data gathering.
Is social search about to take over from Google?
If your target audience includes the under 30 set, it might be time to rethink how you’re catering to their search habits.
Is your social big on looks, but short on substance?
Is your social media marketing big on looks, but short on substance? Find out how to create a channel that delivers results.
How Mindset Impacts Your Social Media Marketing
Social media platforms are here to stay – and that means, social media as a marketing channel is too. And, with constant development on all of the major platforms, social channels are becoming more powerful by the day.
Two-Factor Authorisation: Why It Matters
All You Need to Know: Meta Business Suite
From Ads Manager to Content Creator to Business Manager, the world’s largest social media platform always seems to have a new platform or feature for businesses to interact with their customers and build out their communities on.
Thinking Visually: The Importance of Imagery in Social Media
There is nothing worse than a drab, ordinary and boring image, and audiences can easily get turned off by them.
Luckily, you don’t have to fall into this trap, and with a few simple changes to your thinking, and how you capture your shots, you can get the best out of your images, and your social media presence:
Influencing the Influencers: Social Media Marketing Conversation
In the realm of social media marketing across New Zealand, another significant change has been brewing too. One of New Zealand’s best-known social media influencers, Makai Carr, has been calling for change to the way influencers operate.
3 Reasons You Need Meta Business Manager
If you’re a brand or businesses who wants to take their Meta presence seriously, or perhaps you already have a Meta presence but are looking for a better way to bolster your engagement then you need to actively be using Meta Business Manager.
How to Improve your Products Visual Search
As humans, 90% of the information we take in is visual – and what we see, we process in 13 milliseconds! So it makes sense that the next step in search trends is to be able to find products using visual search.
Why crafting the perfect social media post is more than a 2-minute job
So how long does it take you to make a post on your personal Facebook or Instagram page?
Around the office, the answer seems to be ‘about two minutes’. Maybe a photo or video of the kids, a caption, “So cute when they play together!” and done. Or perhaps a nice view, with a glass of wine in shot, caption “Not a bad place for a Saturday afternoon!” tag the location, and done.
Ask about a social media post for a client and the answer is a little different.